ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis, were tested using analysis with the aid of statistical product and service solution (SPSS) packaging and the following hypothesis were realized there is a relationship between product packaging and the consumer buying preference of a products. Moderating factors to regulate the relationship between packaging and consumer buying preferences of business firm based on these findings, the following were recommended product packaging should be look upon as a cost tool or a production problem. Again product should be lease with user of their product package so as to enable them know when there is need for improvement.
ABSTRACT
It has been established that the development of the Tort of negligence has been gradual. The tort of negligence in its formative...
ABSTRACT
The research work investigated the effects of single parenthood on pupils academic achievement in primary schoo...
ABSTRACT
This study was carried out to investigate the Information services Provision for access and utilization of Agricultural Science...
BACKGROUND OF THE STUDY
The fundamental gains of economic development generally are manifested in the bettered and impro...
ABSTRACT
Over the years and specifically from the last two decades to date, there have been high clamou...
ABSTRACT
This study was carried out to examine the effect of mortality death rates on women age g...
ABSTRACT
The objective of the study was to develop an excipient consisting of cow bone powder and gelatin by the co-processing method and...
ABSTRACT
The increase in number of fraud and fraudulent activities in Nigeria and around the world emphasized the need f...
ABSTRACT
Motivation represents an employee’s desire and commitment, which is manifested as job performance. That is, job in high mo...
BACKGROUND OF THE STUDY
Globally, the concept of reading is one of the essential building blocks of lea...